Doctor Who: Marketing, Merchandising And Mediatizing A Brand Anniversary (1st ed. 2015)
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- Synopsis
- The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137463326
- Related ISBNs:
- 9781137463319
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 03/15/21
- Copyrighted By:
- Matt Hills
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Art and Architecture, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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