Trendology: Building an Advantage through Data-Driven Real-Time Marketing (2014)

By:

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137479563
Related ISBNs:
9781137479556
Publisher:
Palgrave Macmillan US, New York
Date of Addition:
Copyrighted By:
Spredfast, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Mathematics and Statistics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet