Advertising Confluence: Transitioning Marketing Communications into Social Movements (2015) (International Marketing and Management Research)
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- Synopsis
- Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137492265
- Related ISBNs:
- 9781137492241
- Publisher:
- Palgrave Macmillan US, New York
- Date of Addition:
- 04/09/21
- Copyrighted By:
- their respective authors
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- S. Bacouël-Jentjens
- Edited by:
- A. Arora
Reviews
Other Books
- by Anshu Saxena Arora
- by Sabine Bacouël-Jentjens
- in Nonfiction
- in Computers and Internet
- in Business and Finance
- in Communication