The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (2015)
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- Synopsis
- In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137502049
- Related ISBNs:
- 9781137502032
- Publisher:
- Palgrave Macmillan US, New York
- Date of Addition:
- 04/09/21
- Copyrighted By:
- D. Forbes
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Art and Architecture, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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