Extending the Business Network Approach: New Territories, New Technologies, New Terms (1st ed. 2016)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137537652
- Related ISBNs:
- 9781137537638
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 04/09/21
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Virpi Havila
- Edited by:
- Cecilia Pahlberg
- Edited by:
- Peter Thilenius
Reviews
Other Books
- by Peter Thilenius
- by Cecilia Pahlberg
- by Virpi Havila
- in Nonfiction
- in Business and Finance