Good Company: How to Build a Business without Losing Your Values (Main)

By: Julietta Dexter

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Synopsis: In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Book Quality:: Publisher Quality
Book Size:: 272 Pages
ISBN-13:: 9781786497215
Related ISBNs:: 9781786497222
Publisher:: Atlantic Books
Date of Addition:: 05/05/21
Copyrighted By:: Julietta Dexter
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Communication, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.