Nation Branding in Modern History (Explorations in Culture and International History #9)
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- Synopsis
- A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 300 Pages
- ISBN-13:
- 9781785339240
- Related ISBNs:
- 9781789207934, 9781785339233, 9781785338946
- Publisher:
- Berghahn Books, Incorporated
- Date of Addition:
- 05/21/21
- Copyrighted By:
- Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Carolin Viktorin
- Edited by:
- Jessica C. E. Gienow-Hecht
- Edited by:
- Annika Estner
- Edited by:
- Marcel K. Will
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- by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will
- in History
- in Nonfiction
- in Business and Finance
- in Politics and Government