Trump and Autobiography: Corporate Culture, Political Rhetoric, and Interpretation (Routledge Focus on Literature)

Synopsis

The 1970s and 1980s heralded the rise of neoliberalism in United States culture, fundamentally reshaping life and work in the United States. Corporate culture increasingly penetrated other aspects of American life through popular press CEO autobiographies and management books that encouraged individuals to understand their lives in corporate terms. Propelled into the public eye by the publication of 1989’s The Art of the Deal, ostensibly a CEO autobiography, Donald Trump has made a career out of reversing the autobiographical impulse, presenting an image of his life that meets his narrative needs. While many scholars have sought a political precedent for Trump’s rise to power, this book argues that Trump’s aesthetics and life production uniquely primed him for populist political success through their reliance on the tropes of popular corporate culture. Trump and Autobiography contextualizes Trump’s autobiographical works as an extension of the popular corporate culture of the 1980s in order to examine how Trump constructs an image of himself that is indebted to the forms, genres, and mechanisms of corporate speech and narrative. Ultimately, this book suggests that Trump’s appeal and resilience rest in his ability to signify as though he is a corporation, revealing the degree to which corporate culture has reshaped American society’s interpretive processes.

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

Book Size:

112 Pages

ISBN-13:

9781000416909

Related ISBNs:

9781003183754, 9781032025247, 9781032025278

Publisher:

Taylor and Francis

Date of Addition:

05/23/21

Copyrighted By:

Nicholas K. Mohlmann

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Biographies and Memoirs, Literature and Fiction, Language Arts, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.