BANKING ON IT: How I Disrupted an Industry

By: Anne Boden

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Synopsis: 'I surprised myself the first time I fully articulated the words "I'm starting a bank"'BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

Book Quality:: Publisher Quality
Book Size:: 288 Pages
ISBN-13:: 9780241453605
Related ISBNs:: 9780241453599, 9780241992159, 9780241453582
Publisher:: Penguin Books Ltd
Date of Addition:: 10/26/21
Copyrighted By:: Penguin Books Ltd
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Biographies and Memoirs, Business and Finance, Law, Legal Issues and Ethics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.