Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (1st ed. 2021) (Applying Quality of Life Research)

Synopsis

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9783030832865

Related ISBNs:

9783030832858

Publisher:

Springer International Publishing

Date of Addition:

04/06/22

Copyrighted By:

The Editor

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Psychology, Social Studies, Politics and Government, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Reynaldo G. Rivera

Edited by:

M. Mercedes Galan-Ladero