Persuasive Communication: How Audiences Decide (2)

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Synopsis
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
Book Size:
464 Pages
ISBN-13:
9781317417163
Related ISBNs:
9781315687117, 9781138920378, 9781138920361
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Richard O. Young
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Psychology, Communication, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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