Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication (Emerald Points)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 152 Pages
- ISBN-13:
- 9781801179683
- Related ISBNs:
- 9781801179669, 9781801179676
- Publisher:
- Emerald Publishing Limited
- Date of Addition:
- 05/22/22
- Copyrighted By:
- Agostino Vollero
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Agostino Vollero
- in Nonfiction
- in Business and Finance
- in Earth Sciences
- in Law, Legal Issues and Ethics
- in Sociology