The Green Bundle: Pairing the Market with the Planet

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Synopsis
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781503606425
Related ISBNs:
9781503606418, 9781503600867, 9781503606418, 9781503600867
Publisher:
Stanford University Press
Date of Addition:
Copyrighted By:
the Board of Trustees of the Leland Stanford Junior University.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Earth Sciences
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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