Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen (2011)
By: and and
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- Synopsis
- Die Autoren diskutieren die konzeptionellen Grundlagen des Kommunikations- und Markenmanagements in Commodity-Branchen, analysieren mehrere Fallstudien und stellen die Ergebnisse einer deutschlandweiten Studie bei Marketing- und Kommunikationsmanagern vor.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834965189
- Related ISBNs:
- 9783834924049, 9783834924049
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 06/13/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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