Web Mining Applications in E-Commerce and E-Services (2009) (Studies in Computational Intelligence #172)

Synopsis

Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Copyright:

2009

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9783540880813

Related ISBNs:

9783540880806

Publisher:

Springer Berlin Heidelberg

Date of Addition:

06/23/22

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance, Technology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

I-Hsien Ting

Edited by:

Hui-Ju Wu