Social Customer Relationship Management: Fundamentals, Applications, Technologies (1st ed. 2020) (Management for Professionals)

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Synopsis
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030233433
Related ISBNs:
9783030233426
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer Nature Switzerland AG
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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