Dear Client: This Book Will Teach You How to Get What You Want from Creative People
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- Synopsis
- In a world where every business, brand, product, and service needs a strong visual identity, it&’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—&“Know What You Like,&” &“Decide Who Will Decide,&” &“Focus Groups Suck,&” &“Don&’t Say &‘Make It Yellow,&’ Say &‘Make It Sunny,&’&” &“Serve Lunch During Lunchtime Meetings&”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here&’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn&’t imagine. And most of all, how to have fun, save money, and get the results you want.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 192 Pages
- ISBN-13:
- 9781579658557
- Related ISBNs:
- 9781579658335
- Publisher:
- Artisan
- Date of Addition:
- 07/08/22
- Copyrighted By:
- Bonnie Siegler
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.