Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing (2008)
By:
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- Synopsis
- Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg geben die Autoren dieser Festschrift einen Überblick zu verschiedenen Forschungsgebieten des Marketingmanagements und stellen aktuelle Untersuchungsergebnisse vor.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834998347
- Related ISBNs:
- 9783834911100
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 07/11/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Oliver Klante