Advances in Luxury Brand Management (1st ed. 2017) (Journal of Brand Management: Advanced Collections)
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- Synopsis
- Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783319511276
- Related ISBNs:
- 9783319511269
- Publisher:
- Springer International Publishing
- Date of Addition:
- 07/11/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jean-Noël Kapferer
- Edited by:
- Joachim Kernstock
- Edited by:
- Tim Oliver Brexendorf
- Edited by:
- Shaun M. Powell
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- by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf and Shaun M. Powell
- in Nonfiction
- in Business and Finance
- in Sociology