Coordinating Internet Sales with Other Channels: A Performance Measurement Model (2009)
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- Synopsis
- Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834999504
- Related ISBNs:
- 9783834908452
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 07/12/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.