Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (2009) (Applied Marketing Science / Angewandte Marketingforschung)
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- Synopsis
- Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834981219
- Related ISBNs:
- 9783834912787
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 07/16/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Foreword by:
- Prof. Dr. von Wangenheim