The Digital Transformation of the Fitness Sector: A Global Perspective

By: Jerónimo García-Fernández and Manel Valcarce-Torrente and Sardar Mohammadi and Pablo Gálvez-Ruiz

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Synopsis: The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization uncovered in the wake of recent global challenges in countries around the world. The innovations that have arisen during the COVID-19 pandemic have led to a digital transformation of sports services: facilitating interactions between trainers and consumers, establishing social media as a means of boosting a sector already witnessing great growth, and organising exercise spaces. Yet, as explored by the authors in this edited collection, disparities in accessibility to economic and digital resources that enable digitalization vary depending on the providers, the managers, and the geographical situation facing the organization. With contributions from leading academics and professionals, The Digital Transformation of the Fitness Sector is an excellent read for all practitioners working in fitness technologies, sports marketing, sports management, researchers, and students.

Book Quality:: Publisher Quality
Book Size:: 236 Pages
ISBN-13:: 9781801178600
Related ISBNs:: 9781801178617, 9781801178624, 9781801178617, 9781801178624
Publisher:: Emerald Publishing Limited
Date of Addition:: 07/19/22
Copyrighted By:: Jerónimo García-Fernández
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Jerónimo García-Fernández
Edited by:: Manel Valcarce-Torrente
Edited by:: Sardar Mohammadi
Edited by:: Pablo Gálvez-Ruiz