WEBKDD 2002 - Mining Web Data for Discovering Usage Patterns and Profiles: 4th International Workshop, Edmonton, Canada, July 23, 2002, Revised Papers (2003) (Lecture Notes in Computer Science #2703)

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Synopsis
1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental for the establi- ment of viable e-commerce solutions and sustained and e?ective content delivery in noncommercial domains. Rich Web logs provide companies with data about their online visitors and prospective customers, allowing microsegmentation and personalized interactions. While Web mining as a domain is several years old, the challenges that characterize data analysis in this area continue to be formidable. Though p- processing data routinely takes up a major part of the e?ort in data mining, Web usage data presents further challenges based on the di?culties of assigning data streams to unique users and tracking them over time. New innovations are required to reliably reconstruct sessions, to ascertain similarity and di?erences between sessions, and to be able to segment online users into relevant groups.
Copyright:
2003

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783540396635
Related ISBNs:
9783540203049
Publisher:
Springer Berlin Heidelberg
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Osmar R. Zaiane
Edited by:
Jaideep Srivastava
Edited by:
Myra Spiliopoulou
Edited by:
Brij Masand

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