Handbook on the Tourist Experience: Design, Marketing and Management (Research Handbooks in Tourism series)

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Synopsis: Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration.This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

Book Quality:: Publisher Quality
ISBN-13:: 9781839109393
Related ISBNs:: 9781839109386
Publisher:: Edward Elgar Publishing
Date of Addition:: 08/01/22
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Reference, Travel, Business and Finance, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Dora Agapito
Edited by:: Manuel A. Ribeiro
Edited by:: Kyle Woosnam Woosnam