Messen im Wandel: Messemarketing im 21. Jahrhundert (2000)
By:
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- Synopsis
- Lohnen sich Messen noch? Dieses Buch analysiert spezifische Lösungsansätze für die Einbindung von Messen in die Kommunikationskonzepte verschiedener Marktpartner und gibt anhand von Praxisbeispilen Impulse für neue Messekonzepte.
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 200 Pages
- ISBN-13:
- 9783322822529
- Related ISBNs:
- 9783409114790
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 08/12/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- With:
- Hermann Fuchslocher