Interaktives Marketing: Neue Wege zum Dialog mit Kunden (2008)
By: and and and
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- Synopsis
- Die Autoren präsentieren und diskutieren innovative Dialogmarketing-Ansätze, Grenzen und Potenziale neuer Medien für das Customer Relationship Management sowie neuartige Nutzungsmöglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834998590
- Related ISBNs:
- 9783834907400
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 08/17/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Christian Belz
- Edited by:
- Marcus Schögel
- Edited by:
- Oliver Arndt
- Edited by:
- Verena Walter
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- by Christian Belz
- by Marcus Schögel
- by Oliver Arndt
- by Verena Walter
- in Nonfiction
- in Business and Finance