Handbuch Unternehmenskommunikation (2007)
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- Synopsis
- Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt. Namhafte Autoren zeigen, wie PR, interne Kommunikation und Marktkommunikation die Führung unterstützen, Reputation steigern und immaterielle Werte schaffen.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 930 Pages
- ISBN-13:
- 9783834991645
- Related ISBNs:
- 9783409143448
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 08/21/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Manfred Piwinger
- Edited by:
- Ansgar Zerfaß
Reviews
Other Books
- by Manfred Piwinger
- by Ansgar Zerfaß
- in Nonfiction
- in Business and Finance
- in Language Arts
- in Communication