Cultural Intermediaries: Audience Participation in Media Organisations (1st ed. 2017)

By: Jonathon Hutchinson

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Synopsis: This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

Book Quality:: Publisher Quality
ISBN-13:: 9783319662879
Related ISBNs:: 9783319662862
Publisher:: Springer International Publishing
Date of Addition:: 08/26/22
Copyrighted By:: Regulations Act
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Social Studies, Language Arts, Communication, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Foreword by:: Gregory Ferrell Lowe