Effizienz im Marketing: Marketingprozesse optimieren statt Leistungspotentiale vergeuden (1994)
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- Synopsis
- Marketing-Effizienz heißt, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her führt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.
- Copyright:
- 1994
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 237 Pages
- ISBN-13:
- 9783322826824
- Related ISBNs:
- 9783409187756
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 08/28/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Andreas Lukas
- With:
- Lutz Becker