Multimodal Communication: A social semiotic approach to text and image in print and digital media (1st ed. 2019)

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Synopsis
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030154288
Related ISBNs:
9783030154271
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Literature and Fiction, Social Studies, Language Arts, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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