Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations (Routledge New Directions in PR & Communication Research)

By: Martina Topić

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Synopsis: This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

Book Quality:: Publisher Quality
Book Size:: 286 Pages
ISBN-13:: 9781000707885
Related ISBNs:: 9781003161622, 9780367752415, 9780367752392
Publisher:: Taylor and Francis
Date of Addition:: 09/29/22
Copyrighted By:: selection and editorial matter, Martina Topić individual chapters, the contributors
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Martina Topić