Marketing Death: Culture and the Making of a Life Insurance Market in China
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- Synopsis
- Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780199875214
- Related ISBNs:
- 9780195394078
- Publisher:
- Oxford University Press
- Date of Addition:
- 10/08/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.