Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories (1st ed. 2020) (Exploring Diversity in Entrepreneurship)

By: and and

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030434533
Related ISBNs:
9783030434526
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer Nature Switzerland AG
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Leon Schjoedt
Edited by:
Malin E. Brännback
Edited by:
Alan L. Carsrud

Reviews

No Rating Yet