Social Commerce: Consumer Behaviour in Online Environments (1st ed. 2019)

By: Claudia E. Henninger and Daniella Ryding and Rosy Boardman and Marta Blazquez

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Synopsis: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Book Quality:: Publisher Quality
ISBN-13:: 9783030036171
Related ISBNs:: 9783030036164
Publisher:: Springer International Publishing
Date of Addition:: 12/08/22
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Rosy Boardman
Edited by:: Marta Blazquez
Edited by:: Claudia E. Henninger
Edited by:: Daniella Ryding