Commodity Marketing: Strategies, Concepts, and Cases (1st ed. 2022) (Management for Professionals)
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- Synopsis
- Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030906573
- Related ISBNs:
- 9783030906566
- Publisher:
- Springer International Publishing
- Date of Addition:
- 12/14/22
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Margit Enke
- Edited by:
- Anja Geigenmüller
- Edited by:
- Alexander Leischnig
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- by Margit Enke
- by Anja Geigenmüller
- by Alexander Leischnig
- in Nonfiction
- in Business and Finance
- in Sociology