The Changing Face of Burberry: Britishness, Heritage, Labour and Consumption

Synopsis

Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.

Copyright:

1938

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781350179622

Related ISBNs:

9781350179608

Publisher:

Bloomsbury Publishing

Date of Addition:

12/14/22

Copyrighted By:

the Nova check design, and through this decision was perhaps one of the most crucial the company ever made, at the time this was not apparent as the check was initially used only as a pattern on a lining fabric and the weather proofed overcoat remained the

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Art and Architecture, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.