Case Studies in Strategic Management: How Executive Input Enables Students’ Development (1st ed. 2019) (Management for Professionals)

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Synopsis
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783319955551
Related ISBNs:
9783319955544
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer International Publishing AG, part of Springer Nature
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Gunther Friedl
Edited by:
Andreas Biagosch

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