The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine #22)
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- Synopsis
- The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9781317316862
- Related ISBNs:
- 9781848935594, 9781315653709, 9781138630116
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/19/22
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.