Business Research Methodology: Research Process and Methods (1st ed. 2022) (Classroom Companion: Business)

By: Sergey K. Aityan

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

Book Quality:: Publisher Quality
ISBN-13:: 9783030768577
Related ISBNs:: 9783030768560
Publisher:: Springer International Publishing
Date of Addition:: 12/24/22
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Study Guides, Education
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.