Business Advancement through Technology Volume I: Markets and Marketing in Transition (1st ed. 2022) (Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)

By: and and and and and

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Synopsis
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031077692
Related ISBNs:
9783031077685
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Alkis Thrassou
Edited by:
Demetris Vrontis
Edited by:
Leonidas Efthymiou
Edited by:
Yaakov Weber
Edited by:
S. M. Shams
Edited by:
Evangelos Tsoukatos

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