Public Relations Theory III: In the Age of Publics (Routledge Communication Series)

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Synopsis
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
546 Pages
ISBN-13:
9781000830859
Related ISBNs:
9780367693282, 9781003141396, 9780367683313
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Carl H. Botan and Erich J. Sommerfeldt
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Carl H. Botan
Edited by:
Erich J. Sommerfeldt

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