Game Strategies for Business Integration in the Digital Economy (Advances in Business Marketing and Purchasing #27)
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- Synopsis
- Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy. Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration. Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 312 Pages
- ISBN-13:
- 9781802628470
- Related ISBNs:
- 9781802628456, 9781802628463
- Publisher:
- Emerald Publishing Limited
- Date of Addition:
- 02/28/23
- Copyrighted By:
- Elena G. Popkova
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Elena G. Popkova