From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture (1st ed. 2023)
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- Synopsis
- Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030170080
- Related ISBNs:
- 9783030170073
- Publisher:
- Springer International Publishing
- Date of Addition:
- 04/09/23
- Copyrighted By:
- The Author
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance, Philosophy
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Marta Massi
- in Nonfiction
- in Travel
- in Business and Finance
- in Philosophy