Airline Operations and Management: A Management Textbook

By: Gerald N. Cook and Bruce Billig

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Synopsis: Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: • Fresh data and examples • A range of international case studies exploring real-life applications. • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models. • New chapters on fleet management and labor relations and HRM. • Lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.