Entrepreneurial Cosplay: Creating Identity, Building Identity, Brand and Business Acumen (Routledge Studies in Media and Cultural Industries)

Synopsis

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centred around the concept of entrepreneurship and the newly emerging concept of intrapreneurship – using entrepreneurial principles to enhance or further an existing concept, organization or product – the book showcases the ways in which cosplayers create new ideas, new ways of working, and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition, and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies, and Gender Studies.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781000890082

Related ISBNs:

9781003271109, 9781032217581, 9781032220888

Publisher:

Taylor and Francis

Date of Addition:

05/31/23

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Entertainment, Nonfiction, Art and Architecture, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Elizabeth Gackstetter Nichols

Edited by:

Amy C. Lewis

Edited by:

Dave Tomczyk