Starbucks (Corporations That Changed the World)

Synopsis

Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?Part of Greenwood&’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9798216148661

Related ISBNs:

9781440873881

Publisher:

Bloomsbury Publishing

Date of Addition:

06/04/23

Copyrighted By:

ABC-CLIO, LLC

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Cooking, Food and Wine, Business and Finance

Reading Age:

7–17

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.