Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion (The Macat Library)
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- Synopsis
- "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 112 Pages
- ISBN-13:
- 9780429818981
- Related ISBNs:
- 9781912453009, 9781912453153, 9781912453450
- Publisher:
- Macat Library
- Date of Addition:
- 07/13/23
- Copyrighted By:
- Macat International Ltd
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Literature and Fiction, Business and Finance, Language Arts
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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