The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]
By: and and
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- Synopsis
- The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives.With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 806 Pages
- ISBN-13:
- 9781440833434
- Related ISBNs:
- 9781440833427
- Publisher:
- Bloomsbury Publishing
- Date of Addition:
- 08/04/23
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Reading Age:
- 7–17
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Ruth E. Ph.D.
- Edited by:
- Valerie K. Jones
- Edited by:
- Ming Wang
- Epilogue by:
- Valerie K. Jones
- Epilogue by:
- Rishad Tobaccowala
- Foreword by:
- Don E. Schultz
Reviews
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- by Ruth E. Brown
- by Valerie K. Jones
- by Ming Wang
- in Nonfiction
- in Business and Finance
- in Social Studies