Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (1st ed. 2023) (Springer Business Cases)

By: M. Mercedes Galan-Ladero and Enrique Carlos Bianchi and Jose Luis Vazquez Burguete and Ana Lanero Carrizo

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Synopsis: This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Book Quality:: Publisher Quality
ISBN-13:: 9783031307423
Related ISBNs:: 9783031307416
Publisher:: Springer International Publishing
Date of Addition:: 08/11/23
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Science, Business and Finance, Earth Sciences, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Enrique Carlos Bianchi
Edited by:: Jose Luis Vazquez Burguete
Edited by:: M. Mercedes Galan-Ladero
Edited by:: Ana Lanero Carrizo