Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (1st ed. 2023) (Springer Business Cases)
By: and and and
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- Synopsis
- This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031307423
- Related ISBNs:
- 9783031307416
- Publisher:
- Springer International Publishing
- Date of Addition:
- 08/11/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Business and Finance, Earth Sciences, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Enrique Carlos Bianchi
- Edited by:
- Jose Luis Vazquez Burguete
- Edited by:
- M. Mercedes Galan-Ladero
- Edited by:
- Ana Lanero Carrizo
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- by Enrique Carlos Bianchi
- by Jose Luis Vazquez Burguete
- by M. Mercedes Galan-Ladero
- by Ana Lanero Carrizo
- in Nonfiction
- in Science
- in Business and Finance
- in Earth Sciences
- in Sociology